Our team boosted Return on Ad Spend (ROAS) by 60%…
…reduced CPC’s by 42%, and decreased Cost Per Acquisition (CPA) by 38% for our client through effective campaign segmentation and strategic budget allocation.
By also focusing on price-leading products and optimizing budget allocation across high-performing products, moving it away from the poor, we were able to drive significant improvements in several crucial areas.
Our client, a family-owned joinery & wood furniture company, faced challenges with their pay-per-click (PPC) advertising campaigns.
Their existing agency were not delivering the desired results, resulting in high CPC, poor conversion rates, and suboptimal ROAS. They sought our expertise to revamp their PPC strategy and improve overall campaign performance.