Alpha Appliances wanted to increase its organic traffic & visibility.
They had a small website, thin on content, and they were struggling to rank for competitive keywords.
Within the first three months, we delivered a 220% increase in organic impressions, a 49% increase in clicks, and a 300% increase in ranking keywords.
Alpha Appliances also saw a significant increase in leads from organic traffic, the most important metric of them all.
results
Specific SEO tactics used:
- Keyword research: We conducted a thorough keyword research analysis to identify relevant keywords with high search volume and low competition. We also considered Alpha Appliances’ target audience & search intent when selecting keywords.
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- Content optimization: We created optimized content and pages for the selected keywords. This included optimizing the title tags, meta descriptions, header tags, and body content. We also used relevant keywords throughout the content but in a natural, engaging manner.
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- Content strategy: We introduced and implemented a content strategy that was based around regular blog posts to be shared on their social media channels. This helped to keep Alpha Appliances’ website fresh and relevant, while improving the internal linking structure.
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- Technical SEO: We regularly checked & optimized Alpha Appliances’ website using Ahrefs, Screaming Frog, and GTmetrix, amongst other tools.. This helped to ensure that the website was technically sound and easy for search engines to crawl and index.
