Need a PPC agency in Leicester..
that actually knows what it’s doing?
That’s us.
At IDM Consulting, we manage pay-per-click campaigns for businesses that want leads, sales, and proper return on ad spend.
We’re not interested in vanity metrics or flash dashboards. Just targeted campaigns that work, with reporting that makes sense.
We’re a boutique digital marketing agency with teams based in Leicester, Bournemouth and Manchester.
Our PPC specialists have managed campaigns across Google Ads, Microsoft Ads, and paid social for years, both in-house and agency-side. That means we know how to make every pound count—because we’ve had to do it ourselves, not just for clients.
SEE FOR YOURSELF
CASE STUDIES
Find out some of the results we’ve been delivering to clients.
What PPC can do for your Leicester business
Pay-per-click advertising is one of the fastest ways to get in front of potential customers.
Whether you’re trying to generate local leads, shift eCommerce stock, or build awareness for a new service, PPC lets you target exactly who you want, when you want.
But here’s the thing:
without the right strategy, PPC can chew through your budget quickly.
The wrong keywords, poor targeting, or badly written ads won’t just underperform—they’ll cost you money.
That’s where we come in
We build and manage PPC campaigns that are tightly focused, properly structured, and constantly refined.
No set-it-and-forget-it nonsense. Just ongoing, active management with a clear eye on results.
We manage campaigns from the ground up—or take over and improve existing ones. Here’s what we typically cover:
- Account audits – If you’re already running ads, we’ll review what’s working, what’s wasting money, and where the quick wins are.
- Campaign strategy – We plan campaigns based on your goals, budget and audience. That might mean search ads, display, shopping, remarketing, or a combination.
- Keyword research – We find the terms your customers are actually searching for—focusing on buying intent, not just traffic.
- Ad creation – We write clear, compelling ad copy that gets clicks and filters out time-wasters. For visual campaigns, we also sort the design and asset management.
- Landing page reviews – Ads mean nothing if your site doesn’t convert. We’ll flag any issues with your landing pages and help optimise them.
- Conversion tracking – From form submissions to sales and calls, we make sure everything’s tracked properly so you know what’s driving real results.
- Ongoing optimisation – We don’t just launch and leave. We tweak, refine, and test continuously to get the best performance over time.
- Monthly reporting – Clear updates on how your ads are performing, how we’re improving them, and what’s coming next.
You’ll get a dedicated point of contact and a PPC campaign that’s built around your specific goals—not a template or automated setup.
Why choose IDM Consulting for PPC in Leicester?
We’re local. We understand the Leicester market—from city-centre competition to the smaller business communities in areas like Oadby, Wigston, and Braunstone.
That local insight means we’re better placed to target your audience effectively and make your budget go further.
We’re also a Google Partner agency, which means our PPC managers are certified and our account performance meets Google’s own quality standards.
But more importantly, we actually care about your return. If we think something’s not worth your money, we’ll tell you.
Whether you’re spending £500 a month or £50,000, you’ll get honest advice, careful management, and proper accountability.
Types of PPC campaigns we run
Just a taste of the arsenal at your fingertips
LEAD GEN
SEARCH
BRAND AWARENESS
SHOPPING
How quickly can PPC get results?
One of the big advantages of PPC is speed. Unlike SEO, which builds gradually, a well-set-up ad campaign can start driving traffic and leads within days.
That said, getting the best results takes ongoing optimisation. The first month is often about learning—testing different keywords, audiences, and ads to see what converts best. After that, we double down on what’s working and trim what’s not.
We’ll always be honest about how your campaign is performing and where improvements can be made. No sugar-coating, no pretending everything’s perfect just to keep you happy.
What’s it like working with us?
Most clients tell us the same thing: we’re easy to talk to, responsive, and we don’t overcomplicate things. You’ll get clear updates, fast turnarounds, and a team that’s genuinely invested in helping your business grow.
We don’t lock clients into long contracts, and we’re upfront about what’s possible for your budget. If we think PPC isn’t the right fit for your goals, we’ll say so.
We also offer SEO, Web Design, Email Marketing and eCommerce support, so if you’re looking for a joined-up approach across your digital marketing, we’ve got the tools to deliver it.
Let’s get your ads working properly
Whether you’ve run Google Ads before or you’re starting from scratch, we can help you build a campaign that actually works.
Get in touch for a free, honest review of your current PPC setup—or let’s have a quick chat about what you want to achieve. We’ll walk you through the options and show you how we’d approach it.
No pressure, no sales pitch—just straight answers and a clear way forward.
